ENTER THE AGEING DRAGON…
with a preface by Mark Spitalnik, CEO China Senior Care
Today, China’s elderly population is approaching a staggering 170 million and in 2025 it will exceed 250 million. This demographic fact coupled with a growing Chinese middle class, have combined to make the senior living business one of the most dynamic new industries on the Mainland. There is a lot that Westerners can do here…and a lot they will not be able to do. The extent to which Western experts in geriatrics and those in the business of health care can participate in this extraordinary industry depends on one’s ability to do business the Chinese-way. And what doing business the Chinese-way actually means is not easily defined but requires a cultural awareness that comes only with time spent in China and, of course, that elusive quality of effective cross-cultural relationships, patience. Enter the Ageing Dragon… is an insightful chronicle of one man’s experience in the senior living business in China from its very inception…his views on its future development and more importantly, how he was successful. A gifted story-teller with intuitive multicultural business instincts, the author artfully narrates the story through the entertaining lens of classical movies about China.
Advance praise from the global senior living industry leadership!
“Being another potential entrant in the senior housing fray in China, I found Cole’s new book not only entertaining but also quite informative. Navigating these foreign waters will certainly be fraught with cultural and political pitfalls. Having read Cole’s Enter the Ageing Dragon I find myself simultaneously invigorated and terrified about our decision to do business in China. And that’s probably the perfect combination of emotions.”
David Freshwater (USA)
Watermark Retirement Communities, Inc.
The Freshwater Group, Inc.
‘柯博明对中国老年人困境的深刻理解，把握和同情让我深受感动。这种困境是任何人都不应漠视的。’ “I was deeply moved by Bromme’s deep understanding, profound grasp and broad sympathy toward the plight of senior population in China, which no one can ignore anymore”.
Yue Tang (CHINA)
JUNEHE Law Firm
“My firm and I have been studying the Chinese Senior market for more than 5 years. I have traveled to China at least 16 times,met hundreds of persons: officials at both local and national levels, real estate developers stuck with unsalable programs , opportunistic businessmen in whom elderly people have placed complete faith for their future and, fortunately people from public institutions, all of whom are really concerned and involved in this tremendous social and human problem that China has to face. They are all trying to find realistic solutions.
A few days ago I read this brillant analysis written by Bromme ‘’ Enter the Ageing Dragon’’ and I said to my team , this guy should have written his book 5 years earlier , we would have saved a lot of time in our learning process of this market .
Congratulation Bromme , but please don’t publish this book, otherwise all our competitors will all have all the keys factors of success to enter this market!”
Pascal Brunelet (FRANCE)
“For those of us who have been working to help construct appropriate models for senior living and care in China, Bromme Cole’s informed and often humorous observations on senior living in China are both timely and extremely helpful. He sheds light on many of the issues that make the challenge of senior living and care for China’s exploding numbers of aged unique. The biological issues of aging are universal, but what will work in China will inevitably be distinctly Chinese. Bromme helps us understand this unique market and how to respond to its challenges.”
Bradford Perkins FAIA MRAIC AICP (USA)
Chairman and CEO, Perkins Eastman Architects
Author: Building Type Basics for Senior Living (published in both the US and China)
Find it on Amazon.com in May 2013!